News
Engaging teenagers in online TV sponsorship
08.07.2010
Teenagers want interactivity with their chosen brands and social networks provide a higher value experience, compared with other forms of entertainment.
This understanding formed the basis of social media campaigns, developed together with
‘Idealogy’, the brand specialist consultants for
‘Simple’, the UK’s No.1 facial skincare brand, dedicated to natural goodness in all their products and by Rocktime’s
‘Flashlight’ social media team.
Simple fully encourage the participation of their customers. 13-17 year old teenage girls even have an entire
‘Teen Simple’ zone, for the creative development of Simple’s teens-orientated skincare products. Simple is now also the first ever skincare brand to be on
‘Stardoll TV’, a fortnightly magazine style series, produced by Stardoll. Simple is the official sponsor of the first 12 episodes on
Stardoll; the world's largest, online fashion and games community for girls, with 50 million registered users, focused on fame, fashion and friends.
Blog:
An Era of Social Entertainment
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