News

Rocktime has been developing digital campaign strategies for the last 4 years; it has prepared us well to be able to assist in some creative integrated marketing plans with the British Army; especially as the British Army already actively embrace social share platforms like Facebook.

The Rocktime focus is on Employability Workshops and Local Targeted Campaigns for the British Army. As part of reaching campaign objectives, Rocktime and more specifically 'Flashlight', the multi-channel search marketing team at Rocktime,  has found ways in which to present a consistent message; like the British Army ‘Role finder’ website states "The Army want you to be yourself, to achieve your goals in life and still be a part of the Army team”, and seed this message out as fresh, useful and unique content. 'Flashlight' encourage expanding the use of integrated Google products and measure campaign success in terms of brand awareness and direct return on investment.

It’s going to be a busy year in 2012! The Armed Forces recruitment centre in Birmingham, for instance,  is Britain’s busiest, each year processing more than 8,000 applicants to the Army alone. 

Rocktime looks forward to this ongoing  partner relationship we have with Education Connections; the specialist communications agency for these British Army projects.