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exceeding expectations

Email Marketing Software

Email Marketing Software

This intelligent, trackable email marketing system is an ideal, cost effective solution for reaching existing and potential customers.

With nearly £300m spent on email marketing in the UK during 2009 alone* it's obvious that it not only works, but that it's popular with companies. A regular newsletter is a perfect example of a good email marketing strategy. By enhancing the relationship between merchant and customer you in turn can expect to see a rise in customer loyalty and repeat business.

Some of the features of our email marketing software include automatic mailing list management, whereby customers can easily sign in or opt out of emails without you needing to lift a finger, as well as intelligent tracking that can not only tell if an email has been opened but also let you know which customers have clicked on which link and if this leads to a purchase. This information will help you to fine tune your mail shots in order to generate the maximum levels of profit.

*Source: Media Week

List of standard features

- Add/Edit/Delete/Search
- Manage all data
- Administrators can create an email based upon a template to enforce a particular design layout, or use the WYSIWYG editor to design the email on the fly
- Allows the uploading of images to include in the email, along with the styling of text in different fonts and colours
- Images can be embedded into the email or externally referenced so that the images are retrieved when the email is viewed (this is the preferred method for Hotmail accounts etc.)
- Preview of generated email via the control panel and sending of preview email to an email address that the administrator specifies
- Management of subscribers, which includes the option of a bulk import from a CSV file or text files
- Integration with websites allowing users to subscribe/unsubscribe
- Option of subscribing/unsubscribing to categories
- Email can be sent to users subscribed to certain categories or all users
- Administrators can add additional users – there are no limitations to the amount of users and different users can simultaneously log in.
- Can view statistics on its performance
- Can process email bounce backs so you don’t continue sending emails to erroneous addresses
- The email will contain a link to the html version of the email
- Re-written URLs
- Custom URLs
- Web 2.0 Control Panel
- Integrates seamlessly with Logic CMS
- Built on Microsoft .NET 2.0 with Microsoft SQL database
- Update history
- Built in help system

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Logic CMS is Rocktime's powerful and proven Web Content Management System that has enabled companies since 2001 to effectively and easily manage the content and documents on their websites, intranets and extranets.

Let Rocktime create an online advantage for your business - something we have been doing for our clients since 1999.

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