Email Marketing Software
This intelligent, trackable email marketing system is an ideal, cost effective solution
for reaching existing and potential customers.
With nearly £300m spent on email marketing in the UK during 2009 alone* it's obvious
that it not only works, but that it's popular with companies. A regular newsletter
is a perfect example of a good email marketing strategy. By enhancing the relationship
between merchant and customer you in turn can expect to see a rise in customer loyalty
and repeat business.
Some of the features of our email marketing software include automatic mailing list
management, whereby customers can easily sign in or opt out of emails without you
needing to lift a finger, as well as intelligent tracking that can not only tell
if an email has been opened but also let you know which customers have clicked on
which link and if this leads to a purchase. This information will help you to fine
tune your mail shots in order to generate the maximum levels of profit.
*Source: Media Week
List of standard features
- Add/Edit/Delete/Search
- Manage all data
- Administrators can create an email based upon a template to enforce a particular
design layout, or use the WYSIWYG editor to design the email on the fly
- Allows the uploading of images to include in the email, along with the styling
of text in different fonts and colours
- Images can be embedded into the email or externally referenced so that the images
are retrieved when the email is viewed (this is the preferred method for Hotmail
accounts etc.)
- Preview of generated email via the control panel and sending of preview email
to an email address that the administrator specifies
- Management of subscribers, which includes the option of a bulk import from a CSV
file or text files
- Integration with websites allowing users to subscribe/unsubscribe
- Option of subscribing/unsubscribing to categories
- Email can be sent to users subscribed to certain categories or all users
- Administrators can add additional users – there are no limitations
to the amount of users and different users can simultaneously log in.
- Can view statistics on its performance
- Can process email bounce backs so you don’t continue sending emails to erroneous
addresses
- The email will contain a link to the html version of the email
- Re-written URLs
- Custom URLs
- Web 2.0 Control Panel
- Integrates seamlessly with Logic CMS
- Built on Microsoft .NET 2.0 with Microsoft SQL database
- Update history
- Built in help system