CASE STUDIES
Client: Fitness First
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Project Overview
Rocktime, in partnership with Brand Experts Idealogy, were commissioned
by Fitness First the world’s largest gym, health and fitness club operator to redevelop
their UK website in late 2006. The new website comprises the Rocktime Logic Content
Management System to manage a comprehensive range of online content including individual
club information throughout the UK.
Project Features
- Website design & build ASP.NET 2.0
- Online membership payment application & web service integration
- Logic Content Management System
- Dynamic Flash maps for UK club locator
- Website accessibility compliance
Services Provided
Dynamic flash maps and postcode locator allows users to easily locate any of the
180 UK clubs and view details specific to each club; details which are individually
managed by each club respectively via Logic CMS. Fitness First also have specific
Logic modules to easily manage a range of functions including online recruitment
and gym pass incentive sign-ups.
Rocktime work closely with Fitness First in respect of ongoing website development
and innovation. More recently this has included providing a real time online membership
application where the functionality comprises:
- Online registration process
- Protx integration for initial payment
- Online DD mandate function including Post Code lookup & Bank Validation
- Web Services XML to client MI system to update club and prices information online
and download of successful membership transactions
Results
With the health and fitness sector in the UK marked by massive growth measured against
increased competition a professional and visible web presence has been identified
as essential by Fitness First for generating new membership enquiries and increased
customer loyalty.
Rocktime continue to provide a range of intuitive applications to maximise both
the visitor experience and encourage customer information data capture. Testament
to the success of the new website is the New Year peak of more than 70,000 visitors
to the site in only one day.
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