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exceeding expectations


Client: Fitness First

Fitness First
Fitness First
Fitness First
Fitness First
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Project Overview

Rocktime, in partnership with Brand Experts Idealogy, were commissioned by Fitness First the world’s largest gym, health and fitness club operator to redevelop their UK website in late 2006. The new website comprises the Rocktime Logic Content Management System to manage a comprehensive range of online content including individual club information throughout the UK.

Project Features

  • Website design & build ASP.NET 2.0
  • Online membership payment application & web service integration
  • Logic Content Management System
  • Dynamic Flash maps for UK club locator
  • Website accessibility compliance

Services Provided

Dynamic flash maps and postcode locator allows users to easily locate any of the 180 UK clubs and view details specific to each club; details which are individually managed by each club respectively via Logic CMS. Fitness First also have specific Logic modules to easily manage a range of functions including online recruitment and gym pass incentive sign-ups.

Rocktime work closely with Fitness First in respect of ongoing website development and innovation. More recently this has included providing a real time online membership application where the functionality comprises:

  • Online registration process
  • Protx integration for initial payment
  • Online DD mandate function including Post Code lookup & Bank Validation
  • Web Services XML to client MI system to update club and prices information online and download of successful membership transactions


With the health and fitness sector in the UK marked by massive growth measured against increased competition a professional and visible web presence has been identified as essential by Fitness First for generating new membership enquiries and increased customer loyalty.

Rocktime continue to provide a range of intuitive applications to maximise both the visitor experience and encourage customer information data capture. Testament to the success of the new website is the New Year peak of more than 70,000 visitors to the site in only one day.

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