British Gas is the UK's largest energy provider and is known for the supply of both gas and electricity to both the public and business markets.
British Gas sought to inspire young people to think about energy and to reduce energy use within schools and the wider community. The aim was to increase awareness of Generation Green campaign (an education programme being run by the company).
Rocktime ran a PPC campaign with complementary SEO and Social Media activity.
Activity carried out included:
During the PPC campaign traffic to teachers resources and school registration increased considerably. The insights from this campaign also informed the search marketing road map strategy for Generation Green.
Simple has grown consumer penetration by 46% over the same period and now has the highest consumer loyalty in the category (thanks in part to the innovative brand ambassador programme)