To help Caleva with a digital strategy the first thing Rocktime did was to outline brand positioning through customer and employee surveys. All the data was collated together which helped guide the Brand positioning structure.
The website was split into two distinct areas of Lab and Production and the service Caleva give.
The solution was very much design led and stemmed around the best use of content delivered by Caleva. The customer journey was defined and content created specifically for each specific persona going along their journey. This helped to form the structure of the site build, hierarchy of navigation, location of content and functionality available to the user.
Everything is trackable and heavily focused on analytics.