The Cherries Website Development
Website Development Project comprises:
- Content Management System
- Website Design
- Secure members area and registration management
- Compliant for web accessibility and usability guidelines
Football League division one side Bournemouth AFC (The Cherries) have launched their new club website developed by Rocktime. The club already has an established website dedicated to the activities of the football team. However they were keen to develop a separate site that focused attention on the following areas:
- Business to Business (Corporate)
- Club to Fan
- Club Community
The club had stressed that the new website was not intended to compete with their other site(s). The overall project brief was to develop an online medium which engaged with ongoing news and information but also offered the Cherries the full potential for creating additional revenues, in particular from corporate hospitality.
Rocktime provided all aspects of the website development incorporating design and client content management system. Getting the website design right was essential to encourage visitor activity and complement existing corporate marketing.
Therefore the three core areas of the site needed to be well laid out with ease of navigation within and between the relevant business, club and community sections. In addition there needed to be plenty of reasons to engage visitors and encourage website registrations and return visits.
It was essential that the website content be kept up to date and topical at all times. The most effective and cost effective solution was for Cherries administrators to carry out such updates. The ability to do so easily without the need for web technical skills was provided by Rocktime with their Content Management System (CMS) Logic.
The Logic CMS not only allows the client to manage most of the images and text for the website but also the ability to add new pages to the site as and when needed. This means that the club not only has the facility to easily update the website but also ensure the integrity of the overall design and presentation.
A high level of user interactivity is provided throughout the website including registration allowing secure access to 'member' only type areas of the site. There is also a forum for Cherry club community members. The club will also be displaying a range of ongoing job opportunities on the site thanks to the Rocktime web content management system.
Importantly full attention has been made to ensure that all web content is accessible to people with disabilities.
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