Ecommerce web site design and redevelopment from UK, Dorset web development consultancy

Ecommerce web site design and redevelopment

Sector: Retail - Garden Centre
Project Scope: Website redevelopment incorporating ecommerce and design
Client: CW Groves & Son

Rocktime developed a website comprising an ecommerce platform to enhance CW Grove's position within the marketplace, driven through visually guided content with focus on navigation and usability. is a modern Garden Centre and Nursery, specialising in award winning Violets and representing over 140 years of gardening history in West Dorset.

CW Groves required a site redesign, one of their main selling points is their award winning Violets and Roses, the ability to discover more about these products and purchase online was essential. Appeal to a target market of current clients needed consideration in addition to the wider web audience. Rocktime provided the solution comprising a new website design with the Rocktime ecommerce platform.

The new website offers visitors the opportunity to view and purchase products online whilst discovering additional garden centre features, services, products and regular news updates. Vibrant, informative images, with zoom functionality drive site content and encourage users to seek more information. The web site is designed to stimulate users into purchasing online with fully integrated, secure online payment platform and clearly placed 'calls to action' throughout.

Rocktime's Logic CMS (content management system) and ecommerce core solution provide CW Groves with the ability to update content, through an easy to administer and secure control panel. This ensures currency of website content managed easily by non technical users via a secure login.

Rocktime ecommerce core solution:

Client administrators can add and manage products and content
Secure online payment integration
Ability to attach product images
All orders can be checked on the system
Printing of invoices and labels
Exportation of email/ home address & customer information (for marketing campaigns)
Order and dispatch email confirmation via client online control panel
Newsletter sign up: data capture for additional marketing
Rocktime news module enables client to add and manage news articles and associated imagery

> Ecommerce garden nursery website

Rocktime commissioned for a major redevelopment of three consumer websites by a household brand:

A leading skincare, toiletries and soap company have retained Rocktime, in partnership with Brand Experts Idealogy, to redevelop not only their primary online presence but two of their additional websites that help the company connect with consumers worldwide.

The website development projects will incorporate both the Rocktime ecommerce and content management systems. In addition there will be a range of innovative Web 2.0 features to help users to contribute and engage online.