ECommerce case study, medical equipment e-commerce website, Dorset, UK

ECommerce case study

Sector: B2B - Pharmaceutical
Project Scope: Website Design & Build (ASP), Rocktime E-Commerce Platform
Client: Albert Waeschle

Albert Waeschle (AW) is an international medical equipment supplier with a successful catalogue and telephone ordering operation. AW needed to make their products available via an e-commerce platform to ensure sustained ordering from the NHS market, which was obliged to follow Government directives requiring all procurements to be completed online.

AW required an E-Commerce solution that could be rapidly delivered, with the database population of product details and images to be undertaken by the supplier of their print brochure. The catalogue had to be capable of effectively handling AW's many thousands of different products. Rocktime's own E-Commerce platform, developed in house over a number of years, easily met these requirements.

The scaleable nature of the Rocktime E-Commerce platform was a fundamental requirement for AW to meet their ongoing E-Commerce objectives. The Rocktime E-Commerce solution is designed to grow with the client to meet the growth and commensurate demand in their business over time. A core system delivers an extremely adaptable, secure and user friendly product display catalogue, shopping cart system and control panel for administration.

The platform has a range of 'bolt on' E-Commerce modules to accommodate typical business expansion requirements, and can have bespoke modifications added to suit individual needs. In addition it can be integrated with a company's accounting & product management systems.

The core system allows the user to create a custom product catalogue which is manageable via a secure web based control panel. Each product has its own information screen, where values (such as name, cost, sale price, images etc.) are stored. The ways in which the catalogue can be displayed are completely flexible, allowing Rocktime to tailor both it and the product information exactly to AW's design and brand requirements.

Core E-Commerce functionality provided includes:

Promotions & special offers
Related buys
Suppliers control panel
Special offers
Multiple currencies
Multiple category discount options
Client control panel branding

Franchise management
Related product functionality
Customer wish lists
Trade pricing
Stock level monitoring
Affiliate programme

> AW Online

Rocktime commissioned for a major redevelopment of three consumer websites by a household brand:

A leading skincare, toiletries and soap company have retained Rocktime, in partnership with Brand Experts Idealogy, to redevelop not only their primary online presence but two of their additional websites that help the company connect with consumers worldwide.

The website development projects will incorporate both the Rocktime ecommerce and content management systems. In addition there will be a range of innovative Web 2.0 features to help users to contribute and engage online.