HTML email marketing application for Independent advice to Government commission UK

HTML email marketing

Sector: Rural Commission for independent advice to Government
Project Scope: Rocktime email marketing application (EPrecision)
Client: The Commission for Rural Communities (CRC)

Informing website users and stimulating online registration were key issues for the Commission for Rural Communities. The ability to send regular news updates to relevant individuals highlighted the requirement for Rocktime's html Email Marketing Application, EPrecision. The Commission provides well informed, independent advice to government and ensures that policies reflect the real needs of people living and working in rural England, with a particular focus of tackling disadvantage.

The Commission highlighted the need to inform and update individuals online with news and issues of relevance within the rural community, in addition to stimulating website registrations. Web development partner Rocktime provided the solution with their html email marketing application EPrecision providing an effective communication tool for the Commission to easily manage and administer.

Rocktime designed bespoke HTML email newsletter templates for the Commissions in line with their branding requirements. Administrators could then easily add content and images in a suitably laid out format; only authorised administrators can edit and send newsletters providing complete control over content and subsequent distribution.

To ensure the relevancy not only of the information being sent but also in respect of those receiving it, recipients have the ability to be categorise what specific news and information they would like to receive. This not only ensures accurate email targeting but also provides the ability to personalise communications to recipients.

Rocktime email marketing key client benefits:

Send timely, attractive html email news and updates
A cost effective method of maintaining awareness
Encourage interest and enquiries to the CRC website
Immediately track able results
Send e-newsletters, e-zines, e-invites and e-promotions
An ongoing communication tool

> CRC HTML email marketing

Rocktime commissioned for a major redevelopment of three consumer websites by a household brand:

A leading skincare, toiletries and soap company have retained Rocktime, in partnership with Brand Experts Idealogy, to redevelop not only their primary online presence but two of their additional websites that help the company connect with consumers worldwide.

The website development projects will incorporate both the Rocktime ecommerce and content management systems. In addition there will be a range of innovative Web 2.0 features to help users to contribute and engage online.