Launch of Goadsby.com

By Alex McCreath
21 June 2017

Goadsby are considered one of the largest independent estate agents in the south of England with 25 residential branches, 15 letting departments and 3 commercial offices dotted along the coast. Back in 2015 Rocktime was commissioned to provide strategic digital consultancy to assist the company in devising a roadmap for digital transformation.

Having largely focused on the main property industry lead aggregators the company's own website suffered and it was acknowledged had for many years poorly reflected on the business market position. Through the process of delivering consultancy, the company was able to define its objectives for the website and fully identify with the intended audience via detailed user personas.

What was delivered using Rocktime's Logic CMS accurately reflects the position of the company in the marketplace. With a wealth of new and engaging interactive functions, the website offers its intended audience a means of deriving useful property information both directly relating to properties as well as supporting knowledge and insights shared by key individuals within the company on an ongoing basis.

Strong 'Calls to Action' make it clear how a visitor can communicate with the company whilst enabling the business to effectively manage incoming enquiries promptly.

Future expansion plans are already being discussed as part of the company's investment in its new revitalised marketing channel.

 


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