My Top 10 Digital Philosophies 2017

By Fiona Anderson
21 December 2016

Developed in 2016 and ready to be redefined in 2017

 
  1. Think like a customer to define the brand promise - Google indicates 'Focus on the user and all else will follow'
  2.  
  3. User-first customer-first
  4.  
  5. 'Empathy Builds Trust' - developing affinity - building trust and loyalty
  6.  
  7. Listen-first - for clues to creating unique value propositions
  8.  
  9. Data-first - user research - talk to your customers
  10.  
  11. Content-first - words then design
  12.  
  13. Honest brand storytelling
  14.  
  15. Mobile-first
  16.  
  17. Conversion is king
    • Measure these metrics
    • Brand conversations
    • Customer success vs. customer support
    • Trust
  18. Important direction
    • HUX - holistic user experience
    • Video
    • Personalisation
    • Data visualisation
    • Voice search - Google's ad boss, Sridhar Ramaswamy, indicates 'the days of three top text ads followed by 10 organic results is a thing of the past in the voice driven world'
    • Chatbots
    • Omnichannel
    • Brand storytelling
    • Tools / efficiency flow / scheduled workflows / test everything

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