Mail order ASP ecommerce web site development and hosting Dorset, UK

Rawk Ecommerce case study

Sector: Mail order retailer
Project Scope: Website design & build (ASP), Rocktime ecommerce platform, email marketing application, dedicated website hosting
Client: Rawk.com

Rawk are an established mail order retailer specialising in skate related and urban sport products; their online success generates a substantial portion of enquiries and sales from overseas. Their requirement was to update the look and functionality of their website to create an intuitive shopping experience focusing on their target youth market. Rocktime developed the website to incorporate a full site redesign, ecommerce platform and separately 'EPrecision', Rocktime's email marketing application.

It was essential that the ecommerce platform was easy to administer whilst displaying attractive customer facing web pages. To stimulate demand from potential customers the shopping experience needed a speedy performance and excellent search and customer service capabilities. The Rocktime solution offers maximum flexibility for the client with bespoke front end design and content management functionality.

Rawk's extensive product database can be seamlessly added and edited via a password protected web based control panel. This enables changes to be made at any time which will immediately go live. Built using dynamic web pages written in ASP and supported by an SQL database, the web pages are published to search engine friendly pages (URL's).

Enhancing the shopping experience further, customers can personalise their account areas and store individual details and delivery addresses making purchases simpler on subsequent visits. Previous orders can also be viewed and personal and trade discount rates applied.

In addition to the website development Rawk wanted to focus on communicating with their customers and prospects on an ongoing basis. EPrecision Rocktime's bespoke email marketing solution offered the solution to achieve this. EPrecision provides management and control for the specific distribution of newsworthy email content to targeted audiences. The application makes it easy to create a series of bespoke emails dealing with part of, or all areas of, a client's service/ product range.

Project features:

Development comprising ASP build & SQL database
Rocktime ecommerce platform functionality
Online payment platform integration
Rocktime HTML email marketing application
Rocktime Logic CMS (content management system)

> Heelys

Rocktime commissioned for a major redevelopment of three consumer websites by a household brand:

A leading skincare, toiletries and soap company have retained Rocktime, in partnership with Brand Experts Idealogy, to redevelop not only their primary online presence but two of their additional websites that help the company connect with consumers worldwide.

The website development projects will incorporate both the Rocktime ecommerce and content management systems. In addition there will be a range of innovative Web 2.0 features to help users to contribute and engage online.