The Energy & Utility market is continuing on a path of digital transformation as companies seek to engage more closely with their customers whilst also streamlining service offerings and launch new innovative products. Additionally competition from smaller utility companies has spurred the need to partner with other companies and as such become a full-service provider.
The world of personalisation has seen a fundamental shift in the Energy & Utility market from the mass market mentality to one that engages with customers on a one-on-one basis tailoring services and empowering individuals to control how they consume it. This transactive energy needs a two way transactive system and a customer base who are involved with the dynamic pricing process.
The past 5 years have seen an under-performance in the market even with the relative low interest rates and the 2014 market volatility offering a degree of recovery. The result of this is the need to define and bring about the right balance between environment, security of supply and cost pressures.
Renewable Energy, wind and solar power have focussed attention on competitive energy plans with tools to enable customers to gain insight into their consumption. Utilities are therefore becoming more customer-centric.
Technology as a tool is offering companies the ability to not only interact with their customer base but also improve on their own internal business processes (such as customer services). Taking mobile technology as an example the freedom to release a workforce to function remotely improves the carbon footprint of the company.
Rocktime can assist in the marketing, development of business systems of evolving business models to satisfy customer demands for greater access to information.