Advances in mobile technology has accelerated to such an extent that it has become the single most important interactive personal device. It is now possible to carry out most daily activities from a mobile device without the necessity of interacting with another device through the use of email / SMS / App / browser interfaces.
As a consequence of this massive shift over the last few years, we have focused on ensuring that we are able to support you with direction on how you are able to leverage the benefits of using this channel as part of an Integrated Marketing Approach.
Mobile websites need to deliver information to a prospective client in a different manner than your standard desktop website. The reason for this is situational since the user may be on the move, in a casual or office environment. To have the greatest impact, it is important to establish the behaviour of the intended audience and from this how they would like to interact with the website. The result is a platform fit for purpose that delivers its message whether as a fully responsive website or a completely separate purpose built mobile website.