Website design case study
Sector: B2B & B2C- Financial Services
Project Scope: Website redevelopment and positioning
Client: Lewis & Company
Lewis & Co a successful national independent financial advisory practice needed to update their existing website as it no longer offered an appropriate reflection of their business, or the corporate image they wished to project. In addition the website needed to be more user friendly, easy to navigate and importantly designed to stimulate potential clients into making an enquiry.
Rocktime proposed the complete redevelopment of the website to maximise the company's new branding. The objective to develop an effective internet presence that positioned Lewis & Co as leader in their business field.
A strong internet presence has been achieved for Lewis & Co through the effective use of 'positioning' images in conjunction with a modern website design style. In order to achieve Lewis & Co's objectives Rocktime redeveloped the website focussing on:
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Simplifying the navigational structure of the site and content to provide a succinct and visible message
- Improved website design and style to reflect the new company branding
- Structuring content so users can easily find the information they wanted directly or by 'drilling down'
- Incorporating 'hooks' to encourage users to view specific products and services and associated benefits
- Placement of 'calls to action' (e.g. call me back, enquiry form) to encourage users to make contact
- The overall look and feel of the website design formulated in harmony with the target audience
The redesigned website has helped establish Lewis & Co as a dynamic, growing, innovative organisation that maintains key values, responsibility and the stability required for in a financial service provider. The site has achieved the objectives of:
- Generating new business enquiries
- Delivering succinct information about the company and its products and services
- Positioning the company as a leader in its field
- Capturing data from site visitors
- Translating effectively the new corporate branding to an online format
> Lewis & Company
Rocktime commissioned for a major redevelopment of three consumer websites by a household brand:
A leading skincare, toiletries and soap company have retained Rocktime, in partnership with Brand Experts Idealogy, to redevelop not only their primary online presence but two of their additional websites that help the company connect with consumers worldwide.
The website development projects will incorporate both the Rocktime ecommerce and content management systems. In addition there will be a range of innovative Web 2.0 features to help users to contribute and engage online.