Website redevelopment, redesign and CMS for residential and commercial estate agents UK, Southern

Website redevelopment case study

Sector: Residential and Commercial property
Project Scope: Website redevelopment incorporating design and CMS
Client: Goadsby

Rocktime have provided website redevelopment comprising a full site redesign and CMS (content management system) functionality for the Goadsby group, leading multi sector providers of property services in central southern England.

Goadsby and undergone a major group rebrand and there was a vital requirement to effectively translate this to the corporate website presence. A consistent approach across all branded marketing mediums required consideration, it was felt Goadsby's current website was too cluttered and would benefit from complete redevelopment.

The purpose of the website redevelopment was to bring both sides of the business comprising commercial and residential property under a single clear identity following a major company rebrand. This online objective was achieved through strong, clean images, bespoke modern design style and a user friendly layout of information.

Rocktime structured the site based on the principle of ease of use with homepage navigation offering an immediate link to commercial or residential property searches and related information. The ability for users to quickly locate and retrieve information is provided through a quick search facility and an effective and consistent navigational layout. Detailed search results and features such as the ability to zoom in on images and download PDFs add to the user friendly website environment.

Goadsby required a solution that would allow relevant staff to manage and update website content. The Rocktime content management system (CMS) 'Logic' provides Goadsby administrators with the ability to update areas of the site via an online control panel, securely and with ease. Current content including vacancies, latest news and company matters help to stimulate repeat site visitations and generate substantive website enquiries.

In respect of online searches for commercial and residential property Goadsby required the ability for the website to return results from specific property search databases. In addition Rocktime incorporated the functionality to allow administrators to add and manage new homes. Website users can search for new homes easily via a range of criteria and returned results are suitably laid out to include images and property descriptions.

The Rocktime Logic CMS is based on the latest Microsoft ASP & SQL Server technology, designed for the easy management and distribution of website content. Logic's web publishing system enables Goadsby to establish a consistent look and feel throughout the site, but gives non-technical users the power to publish and update their own content using simple but powerful browser-based tools.

Rocktime website redevelopment solution:

Website redesign focussed on corporate branding and ease of use
Rocktime Logic CMS (content management system)
New Homes online management
Online prospect data capture for marketing and lead generation

> Goadsby website redevelopment

Rocktime commissioned for a major redevelopment of three consumer websites by a household brand:

A leading skincare, toiletries and soap company have retained Rocktime, in partnership with Brand Experts Idealogy, to redevelop not only their primary online presence but two of their additional websites that help the company connect with consumers worldwide.

The website development projects will incorporate both the Rocktime ecommerce and content management systems. In addition there will be a range of innovative Web 2.0 features to help users to contribute and engage online.