Hospitality & Leisure

Digital marketing has changed the hospitality landscape. This sector has a greater need for consumer engagement and discussion which if managed correctly offers huge opportunity for growth. In order to take advantage of this it is important to appoint a specialist provider with in-depth knowledge of the sector. We understand that the hospitality market challenge is to grow profitability across all aspects of the business, such as growing bookings, securing occupancy, selling spa packages, gym memberships, weddings and conferences events.

Rocktime provides software development (Web, CRM, CMS and e-commerce). The Rocktime team comprises of business people who are digitally and business aware. Rocktime adds value by:

  • Providing market focussed, business development strategies.
  • Providing quantifiable digital development creating a results-driven, multi-platform internet presence and digital solutions
  • Maintaining an uncluttered focus on this specialist area

We've developed bespoke systems which include; intranets/ extranets, compliance systems, standalone digital products, sales tools and business applications. We understand the challenges and opportunities of the sector and work with hospitality right across the spectrum to develop strategies for increasing revenue and profitability.

Customer Proposition Management

Using cloud software we establish visibility and site differentiation via the identification of unique member benefits resulting in improved revenue and profitability through direct sales. Key challenges within the sector include:

  • Reducing reliance on 3rd party websites through creating a unique, value added proposition on website.
  • Using the 'voucher' concept for your own digital marketing campaigns, thereby increasing profitability.
  • Generating direct online bookings, minimising the daily demand on reservationists and again focusing on profitability. 

The constant requirement for a unique, current value proposition for the growing health and fitness market is a challenge faced by all within this sector. Coupled with the 'cheap gym' concept for example, Health Clubs need to clearly communicate the benefits and value of the product, over and above the fitness equipment and raw facilities. Along with the commoditised gym, the larger health club brands are driving the industry's digital marketing in terms of online joining, member forums and more - an ideal area for a strategic social media presence.

Communicating your USP's and connecting with prospects and members is imperative as part of both an acquisition and retention strategy.

Rocktime is able to provide:

  • Digital workshops
  • Content mapping
  • User profiling
  • Brand online management
  • Campaign websites
  • Member-focused web engagements 
Whether you are a franchise, managed group, or a local independent we have the experience to support your vision.
If you have a project and would like to discuss it with us please get in touch.

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