No one knows your market better than you but
writing captive content is as much a science as it is an art.
Here are 5 tips for writing content that will
capture attention.
1. It’s not rocket science.
We don’t want to dampen your creativity, but a
common mistake that’s made with planning content is thinking every piece of
content has to be unique. A lot of the best content doesn’t try to be special,
it just sets out to answer the questions that customers and prospects are
asking when they’re researching your products or services.
2.
Can you read minds? - thought not.
While no-one knows your customers better than
you, divide your knowledge in the form of customer personas that dig into the
interests and pain points of your target audiences. Personas should detail how
your product or service solves their problem and the things they want to hear.
Then write about that. It’s an idea when doing this to get input from customer facing
people in your company and, of course, your customers.