Case Study


Caleva knew they were a global leader with a niche market and were already an authority within the field of Extrusion and Spheronization.

Caleva are passionate about their products and understood the need to shift to digital.

A highly specialised manufacturing company working in a global market place, in diverse and expanding markets:

  • Pharmaceutical
  • Chemical
  • Neutraceutical
  • Aquaculture
  • Agriculture
  • Biotech
  • Food
  • Cosmetics


Move Caleva products and whole proposition online to make them more globally accessible.


To help Caleva with a digital strategy the first thing Rocktime did was to outline brand positioning through customer and employee surveys. All the data was collated together which helped guide the Brand positioning structure.

The website was split into two distinct areas of Lab and Production and the service Caleva give.

The solution was very much design led and stemmed around the best use of content delivered by Caleva. The customer journey was defined and content created specifically for each specific persona going along their journey. This helped to form the structure of the site build, hierarchy of navigation, location of content and functionality available to the user.

Everything is trackable and heavily focused on analytics.


Caleva experienced an immediate 3 fold increase in enquiries after launch and sales are now coming in from the new catalyst market.

Results from wesbite grading audit were as follows:

  • Before grading score 31%
  • After grading score 79%

They now have international recognition from distributors.



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